Between treatments your hands are busy and the phone keeps ringing. Our AI receptionist answers the calls you can't get to, answers their questions, and sorts the booking (or texts them your booking link) 24/7, so new clients book with you, not the next clinic on Google.
You can't leave a client on the table to take a call. The AI answers instantly, handles their questions and sorts the booking for you.
A cancellation is a lost hour unless you can fill it fast. When someone rings for a spot, the AI can offer them that gap on the spot.
Clients often want to book outside business hours. Your AI captures every enquiry, day or night.
01
You've got a client on the table and your hands are busy. Instead of ringing out to voicemail, the call forwards to your AI receptionist.
02
It greets the caller with your clinic name, says it's your automated assistant, and answers their questions using your prices, services and policies.
03
Depending on your booking system, it offers a time and books or holds it, or texts the caller your online booking link so they can lock it in before they hang up.
04
Between clients you see who called, what they needed and what was booked. No voicemails to listen to and no phone tag.
By default it only answers the calls you miss. When you're free, your phone rings as normal and you talk to your clients yourself. The AI receptionist just makes sure nobody who calls while you're working ends up at voicemail and books with the next clinic on Google instead.
Receptionist: "Kia ora, thanks for calling Harbour Remedial Massage. I'm the clinic's automated assistant. How can I help?"
Caller: "Hi, I've hurt my lower back at the gym. Can I get in this week?"
Receptionist: "Sorry to hear that. For a back injury, a 60-minute remedial massage is usually the best place to start. Sarah has Thursday at 11am or 3pm. Which suits you better?"
Caller: "3pm, please."
Receptionist: "Great. I'll text you now to confirm Thursday at 3pm with Sarah. Anything else I can help with?"
Example only. Every receptionist uses your clinic's name, therapists, services and booking process. Want to hear it for real? Try the live demo on our homepage, or book a free demo at the bottom of this page.
When you work on your own, there's nobody else to pick up. Every call during a session goes to voicemail, and a new client with a sore back usually won't wait for a call back. Your AI receptionist becomes the front desk you've never had, without the wages.
With several therapists on the table at once, bookings often run through one phone. The receptionist handles the overflow, after-hours calls and "which therapist should I see?" questions, and backs up your front desk when they're busy, at lunch or gone for the day.
It only says what you've approved. Anything it can't answer becomes a message for you, never a guess.
Timely
Answers their questions and texts your Timely booking link, so they can book the time themselves before they hang up.
Fresha
Answers questions and texts your Fresha booking link straight away.
Cliniko
Common with remedial and sports clinics. We will confirm on your demo how it books for your account.
Google Calendar
Can be set up to check your availability and book appointments directly.
Any online booking page
If callers can book online, the receptionist can send them the link.
Most massage clients don't book once. A client who likes you comes back every few weeks, so a single new client can be worth several sessions a year, plus the friends they refer.
Here's a simple example. Say one caller a week can't get through and books elsewhere. At around $110 a session, and a regular who comes in 8 times a year, that's about $880 of yearly value walking out the door every week. Over a year, that adds up to more than most clinics would ever guess.
Use the calculator further down this page with your own numbers. It only counts first sessions, so the real figure is usually higher.
When you're with a client or closed, your AI receptionist picks up instantly, 24/7. No hold music. No voicemail.
Natural, human-like conversation that understands context, urgency, and what your customer actually needs.
Prices, services, which therapist, parking, what to expect on a first visit: answered in your words.
Checks availability and books or holds the time where your system allows it. Otherwise it texts the caller your booking link before they hang up.
Instant notifications with call summaries, customer details, and next steps — right to your phone.

Every AI receptionist is customised to match your services, pricing, and brand voice.
We specialise in appointment-based salons and clinics, not generic chatbots.
Real humans in New Zealand supporting your business every step of the way.
Natural language that makes callers feel like they're speaking with a real person.
Go live in days, not months. We handle the heavy lifting so you can focus on your work.
We continuously improve your AI receptionist based on real call data and results.
Every feature is designed to help you answer more calls and fill more appointments.
$1,320
$1,122
Estimate only: assumes 85% of those callers are caught. First sessions only, before any repeat visits.
$13,464
Book a free demo and see how Moving Forward can help your salon or clinic answer every call and turn more callers into regulars.